ch+10+vocb

= **Chapter 10 Designing products** =

__Section 10.1__ __Section 10.2__
 * **Products** - goods and services that have monetary value
 * **Core product** - the main product that the customer is buying
 * **Facilitating products** - goods or services that aid the use of of the core product
 * **Supporting products** - extra goods or services that accompany the core product to add value or to differentiate it from the competition
 * **Product mix** - the total assortment of products that a company makes or sells
 * **Product life cycle** - the various stages that a product goes through during its existence, from development, introduction, growth, and maturity to decline
 * **Customer satisfaction** - a positive feeling or reaction customers have when a business or product meets their needs
 * **Customer loyalty** - the customer's faithfulness to a business and its product, demonstrated by the customer purchasing the product again
 * **Relationship marketing** - building relationships with customers by adding the interaction that will lead to long-term customer satisfaction and retention