chapter+6+vocbulary

= **Chapter 6 Destination Marketing** =

Section 6.1


 * Destination- The final stop of a journey ,or the goal for travelers
 * Destination Marketing- the process of developing, promoting, and distributing specific locations to travelers and maintaining appeal as long as possible.
 * Seasonality- the concept that certain destinations appeal to travelers at certain times of the year, based on climate and geography.
 * Resort-a destination that provides entertainment, recreation,leisure activities, accommodations, and food for guest.
 * Destination resort-a resort property in a specific location with a concentration of resources or facilities in a localized area.

Section 6.2


 * Intermediary-an agent who does not work directly for a travel provider but sells his or her products for a fee.
 * Commission-s fee or payment for services based on a percentage of products sold
 * Channel of Distribution-the path a travel product takes from the producer to the consumer, or traveler
 * Convention and visitors bureau (CVB)- an organization that works with meeting planners to provide tourist information services to business and leisure travelers