ch.+8+voc

= **Chapter 8 The Marketing Environment** =

__Section 8.1__ __Section 8.2__
 * **Marketing** - the process of developing, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants
 * **Distribution** - process of getting the product to the consumer
 * **Marketing concept** - the idea that an organization needs to satisfy its customers while also trying to reach its organization's goals
 * **Target Market** - a specific group of consumers that an organization selects as thefocus of its marketing plan
 * **Marketing mix** - a combination of four basic marketing strategies, known as the four Ps--product, price, place, and promotion
 * **Utility** - the concept of conveying the value of products through appropriate and convenient placement, adequate information, and easy exchange
 * **Marketing plan** - a written document that provides direction for the marketing activities of a company for a specific period of time
 * **Mission** - a business's purpose or goal
 * **Marketing environment** - the internal and external factors that influence marketing decisions and the ability of the marketing plan to reach its goal
 * **Demographics** - statistics that describe a population in terms of personal characteristics, such as age, gender, income, ethnicity, or education
 * **Goal** - the eventual desired outcome
 * **Objectives** - the steps that will lead to the goal